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The prestigious SABRE Award for best video production has been presented to Medialink for its work promoting Amazon.com's "Special Deliveries" as part of the company's 10th anniversary celebration for customers.

The SABRE Awards recognize superior achievement in branding and reputation for the public relations industry. Along with capturing the award in the competition's category that recognizes outstanding communications techniques, the Amazon.com project was a finalist for best public relations program.

The Amazon.com project involved a series of more than 20 video shoots produced over a 10-day period when celebrities, including Harrison Ford, Anna Kournikova and Clay Aiken, personally delivered orders to unsuspecting customers across the United States. The video segments were distributed to television stations nationwide and archived on the Amazon.com website. The anniversary celebration culminated with a concert headlined by Bob Dylan and Norah Jones, which was made available as a live webcast that opened with an exciting montage of the award-winning video.

Video of Clay Aiken delivering his book "Learning to Sing" to an unsuspecting fan.

Technorati tags: Clay Aiken, Amazon.com, marketing, advertising, public relations, Medialink, SABRE Award, special deliveries, Learning to Sing, American Idol